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Direct Mail – Cool As Ever
Have you ever sent a letter to prospective customers asking them to buy one of your books? If so, you have participated in direct mail marketing — one of the most efficient and effective selling...
View Article“Have I Arrived?” Defining Your Expectations as a Writer
I recently went to a fabulous wedding. It was held at a vineyard in California wine country and everyone was dressed to the nines. I was able to interact with many acquaintances I rarely see. “You’ve...
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